About Us

Heavily discounted, new electricals from big brands. Yep. We know it sounds too good to be true, so let us explain. When ao.com is making room for new appliances, they send end of line stock to us at ElekDirect to sell at low prices. They just want the space. Really. That’s it.

Our 26,000 square-foot Bolton showroom is filled with 100s of electricals – from cookers to computers. Come down to take a closer look and chat to our electrical experts who really know their stuff.

And if a little bump or scrape doesn’t bother you, check out our clearance section. This is where you’ll find electricals that are all in perfect working order, but with some cosmetic damage.

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